From Seattle writer and consultant Matt Rosenberg...

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Earned Media By Matt

December 13, 2009

Matt's earned media record dates back to the late 1980s when he helped engineer and shape high-profile media coverage for his then-employer - a coalition of suburban mayors concerned about O'Hare Airport expansion plans - on CNN, NPR, Chicago radio and TV, and in The Wall Street Journal, New York Times, Chicago Tribune, Chicago Sun Times, myriad community newspapers, and other outlets. Over the course of a long career in strategic communications, journalism and policy advocacy, Matt has not only worked at center stage, but more often behind the scenes with media for a wide range of clients and employers. More in Matt's in-depth bio.

This compendium includes some representative samples of: 1) placements he has helped to achieve through ongoing outreach and relationship-building with media; 2) - op-eds he co-wrote without a byline. The period covered is mainly from 2/07 to 12/09, during Matt's tenure with the Seattle-based West Coast transportation think tank, Cascadia Center For Regional Development, where he has served as a Senior Fellow doing writing, research, blogging and social media, media relations and providing strategic communications counsel.

Other portfolios: Matt's own published writing on a range of topics; additional speciality writing on transportation; and direct news coverage of Matt's work.

Matt can provide hard copy documentation of other earned media over the last 20 years. He can also provide details of exactly how he helped facilitate each of the following placements.

"From Scranton To Seattle: A Contrast In Modern New Media Environments," Sustaining Democracy In A Digital Age, blog of New America Foundation, 5/18/10 (includes coverage of Public Data Ferret project founded by Matt)

"Bruce Agnew In Radio News Segment On Eastside Rail And Trail," KOMO-AM 1000, Seattle, 11/09

"Fast Train In The Fast Lane," KPLU-FM 89.3, Seattle, 10/09

"Cascadia's Bruce Agnew Discusses Electric Vehicles On Display At 'Beyond Oil'," KOMO-AM 1000, Seattle, 10/09

Coverage Of 'Beyond Oil' 2009, KIRO7-TV, Seattle, 10/09

"Electric Car Pulls In For Quick Charge At Microsoft," KING-5 TV, Seattle 10/09

"Seattle Expected To Be Key Market For Electric Cars," Seattle Times, 10/09

"Bruce Agnew In News Segment On Bremerton-Seattle Foot Ferry Trial," KOMO-AM 1000, Seattle, 7/09

"Light Rail Rolls And Commuter Rail Percolates," Lance Dickie, Seattle Times op-ed column, 6/09

Portland, Oregon TV Coverage Of Cascadia Rail Congress (KOIN, KATU, KGW), 5/09

"Portland, Vancouver, B.C. Mayors Pledge To Push For High-Speed Rail," The Oregonian, 5/09

"Regional Leaders Discuss High-Speed Rail," Daily Journal Of Commerce, Portland, Oregon, 5/09

"High-Speed Rail Dreams Depend On Dedicated Tracks," Seattle PI.com, 5/09

Federal Rail Administration's Karen Rae and WA State Sen. Mary Margaret Haugen - "Federal Funds May Enable High Speed Rail In Pacific Northwest," KOMO-AM 1000, Seattle, 5/09

"Vancouver B.C. Mayor Gregor Robertson & Federal Rail Administration's Karen Rae Promote Cross-Border Passenger Rail," KOMO-AM 1000, Seattle, 5/09

"High-Speed Rail Supporters Meet In Portland," Oregon Public Broadcasting, 5/09

"Stimulus Funds Wanted For Improved Rail Lines," Seattle Times, 5/09

"State Hopes For $880 Million For Rail," Centralia Chronicle, 5/09

"High-Speed Rail Could Run From Oregon To B.C.," Everett Herald, 5/09

"Cascadia's Bruce Agnew On NW Inter-City & High Speed Rail," Dave Ross Show, KIRO-FM Seattle 97.3, 5/09

"Seattle Tunnel Would Be The World's Widest," Seattle Daily Journal Of Commerce," 4/09

"Yakima Valley Fruit Growers Support Deep-Bore Tunnel On SR 99," KOMO-AM 1000, Seattle, 4/09

"SR 99 Deep-Bored Tunnel Costs," Cascadia's Bruce Agnew On Dave Ross Show," KIRO-FM 97.3, Seattle, 4/09

"Cascadia's Bruce Agnew On Upsides Of Tunnel Decision," KOMO-AM 1000, Seattle, 4/09

"Bored Tunnel Technology Helps Option Advance," KUOW-FM, Seattle, 1/09

"Cascadia's Bruce Agnew Discusses Deep Bore Tunnel To Replace Alaskan Way Viaduct, On Dori Monson Show" w guest host Frank Shiers, KIRO-AM 710, Seattle, 12/08

"Alaskan Way Viaduct Replacement, AM Radio Coverage," KOMO-AM 1000, Seattle, 12/08

2008 'Beyond Oil' Conference Media Coverage, Compendium, 9/08

"Are Privately-Operated Highways In Your Future?" KPLU-FM, Seattle, 6/08

"Ever-Rising Expense Of Driving About to Take A Toll On All Of Us," Joel Connelly, Seattle P-I, 6/08

"Cascadia's Bruce Agnew & Microsoft's Mark Aggar - Tolling, Traffic Technology & Public-Private Partnerships," Dave Ross Show, KIRO-AM, Seattle, 6/08

"The Big Story At Six: Regional Tolling Comes To Puget Sound," KIRO-AM 710, Seattle, 6/08

"Linking Speedier Ferries To A Cleaner Sound," Kitsap Sun, 5/08

"Conference Lifts Chamber Manager On Passenger Ferry," Peninsula Daily News, 5/08

"Foot Ferry Of The Future," KOMO4-TV, Seattle, 5/08

"What Austin Can Teach Seattle About Civic Planning," Puget Sound Business Journal, 4/08

"Drivers Ready To Pay Saturday When Highway 167 'HOT Lanes' Open," Seattle Times, 4/08

"A Lot to Gain From Passenger-Only Ferry Service," San Juan Journal, 4/08

"Railway Corridor From Snohomish to Renton To Keep Tracks," Seattle Times, 4/08

"Make Eastside A Proving Ground For Innovative Transportation Ideas," Seattle Times 3/08

"Imagine A Network Of Foot Ferries: Our Century's 'Forward Thrust' For Puget Sound," Seattle P-I, 2/08

"State Ferries: A Future Focus," Seattle P-I, 2/08

"Dave Ross Interviews Bruce Agnew On Eastside Rail," KIRO-AM 710, Seattle, 1/08

"Eastside Rail Forum Sketches Ideas For Commuter Line," Seattle Times, 1/08

"Watch For Plug-In Cars In Tacoma," Tacoma News Tribune, 12/07

"Tunnel Idea Emerges," Puget Sound Business Journal, 12/07

"Tunnel Returns to Debate Over Viaduct Options," Seattle Times, 12/07

"Defeat Of Transportation Package Spurs Talk Of Commuter Rail Line Along BNSF Corridor," Woodinville Weekly, 12/07

"Cascadia: Eastside Corrdior Can Support Interurban Rail," KUOW-FM 94.9, Seattle, 11/07

"Report: $37 Million Option for Eastside Train," Seattle Times, 11/07

"Regional Transport: Much Can Be Done Right Now," Puget Sound Business Journal, 11/07

"Preserve Eastside Rail Line for Snohomish Transit Link," Seattle Times, 10/07

"Roads, Fuel, and Funding," Tacoma News Tribune, Sunday op-ed, 10/07

"Less Gas Tax Revenues, More Tolls," Tacoma New Tribune "Inside The Editorial Page" blog, 10/07

"Rails And Trails Could Easily Co-Exist On Eastside," Puget Sound Business Journal, 10/07

"Group Pushing For Expansion Of Passenger-Only Ferries," KPLU-FM Seattle, 7/07

"Foot Ferry Network Urged For Metro Puget Sound," KIRO-AM 710, Seattle, 7/07

"6 p.m. News Coverage Of Water Transit Event," KIRO7-TV, Seattle, 7/07

"Momentum Building For Return Of 'Mosquito Fleet'," KING5 TV/KONG-6 TV, Seattle, 7/07

"Could Plug-In Cars End The Age Of Oil?" Crosscut, 5/07

"Fans Of Plug-In Cars Build Their Power Base," Seattle Times, 5/07

"Visions Of A Northwest Hybrid Car Future Abound," Seattle P-I, 5/07

"Plug-In Cars Are Close: Let's Address The Obstacles," Everett Herald, 5/07

"Green Wheels Spinning For Venture Backers," Puget Sound Business Journal," 5/07

"Beyond The Prius: Plugging In To Green Transportation," Seattle Times, 4/07

Posted by Matt Rosenberg at December 13, 2009 04:06 PM

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