From Seattle writer and consultant Matt Rosenberg...

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The Perils Of Engrish

December 19, 2005

Engrish.com gets a nice write-up in Japan Today.

And what cultural artifacts at the site! Dave Barry wrote about stuff like this in "Dave Barry Does Japan." It's almost enough to make you cringe at the global popularity of the English language.

Almost.

Whew. Try walking down the street anywhere in the U.S. wearing that. On the other hand, this (below) would make a great Christmas gift. Looks pretty much like a Camembert, to me. But what is it exactly about a Camembert that says "financier"? A "financier" cheese would be more along the lines of a triple-creme St. Andre, dont'cha think?

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Posted by Matt Rosenberg at December 19, 2005 03:03 PM

Comments:

Matt,

Yes there is a whole genre of bizzare Japanized advertizing English. It's wild. Some of my favorites were:
Chocoballs (a children's candy)
Pocari Sweat (an energy drink)
Summer Sweat (a bikini and bathing suit shop)
Calpis (a softdrink)

and many more...

Posted by: DA at December 20, 2005 09:57 AM

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