From Seattle writer and consultant Matt Rosenberg...

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Throw Me Dinner, Wouldja?

October 04, 2005

A new survey finds that Americans are not only eating out more, getting more take-out meals, and eating in our cars more often. Nooooooo. On top of all that.....we're finding that actually leaving our cars to retrieve take-out meals from restaurants and supermarkets is a BIG hassle. Must be we're fatter and slower from all that greezy take-out. So, look for drive-through take-out meals at supermarkets, not just at fast-food emporiums, as today. Makes sense, right? Who wants to go home and WAIT for pizza or the Chinese restaurant delivery guy. That's almost as bad as having to shop and cook, fer cri-yi. We want it....AN HOUR AGO!

Supermarkets might have to follow the restaurant trend and offer curbside service, (NPD Group Vice President Harry) Balzer says. "At some point, they are going to have to knock a hole in the side of the wall and throw the rotisserie chicken out as you drive by."

Man, that'd be living, alright. Being the fusty traditionalist that I am, I'd need a drive-through daquiri to wash that down.

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Posted by Matt Rosenberg at October 4, 2005 10:20 AM

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