In case you had forgotten: August 10, once again, is National Underwear Day.

Founded in August 2003, National Underwear Day is an event that evokes the care-free attitude of Sixties 'happenings', when free spirits took control of public spaces as venues for their art, their message. Our message at Freshpair is the belief that underwear deserves a lot more recognition than it gets. Americans spend more than $13 billion on intimate apparel each year and for that kind of money, we feel it is our duty to tell the world. With National Underwear Day, we've taken underwear out of the dresser drawer and into the streets - by sending twenty male and female models out clad only in our finest undergarments.

In the heat of Manhattan summer, our underwear ambassadors wandered through heavily-trafficked locales such as Times Square, Penn Station and Rockefeller Center, modeling some of today's hottest brands for unsuspecting - yet pleasantly surprised - shoppers, tourists and die-hard New Yorkers who think they've 'seen it all'...until now. More than just eye candy, our models conducted various surveys on undergarment choices and asked people to sign a petition which urges official recognition of this underwear-honoring day.

This year, on August 10th, we're doing it again and we welcome all to join in the celebration.

The rest of us, who might not look so hot parading down the street in just our civvies, can show support by wearing them OVER our clothes. Yeah, yeah, that's IT! I can definitely see that catching on - big-time - here in Seattle.

We've taken underwear out of the dresser drawer, into
the streets. Find great deals on bras, and panties, or men's underwear such as
Calvin Klein at the home of National Underwear Day.

Posted by Matt Rosenberg at July 28, 2005 12:29 PM