From Seattle writer and consultant Matt Rosenberg...

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Norway's Prime Minister: Ikea Discriminates Against Women

March 23, 2005

At first glance, one might ask: is political life in Norway so sleepy, is the public sphere so bereft of grist, is the mighty spell of the fjords so narcotic that the nation's Prime Minister is reduced to bemoaning that the famed international furniture retailer Ikea discriminates against women in its manuals?

Reuters reports.

OSLO - Swedish home furnishings giant IKEA is guilty of sex discrimination by showing only men putting together furniture in its instruction manuals, Norway's prime minister says.

Ah, but if this Reuters report is accurate, there is more to it.

IKEA, which has more than 200 stores in 32 nations, fears it might offend Muslims by depicting women assembling everything from cupboards to beds. Its manuals show only men or cartoon figures whose sex is unclear. "This isn't good enough," Prime Minister Kjell Magne Bondevik was quoted on Thursday as telling the daily Verdens Gang. "It's important to promote attitudes for sexual equality, not least in Muslim nations."

OK, yes. But. The "social justice for Muslim women" meme, one I've advanced at Rosenblog before, for example in the post "Iran's Pimp-Mullahs, doesn't exist in a vacuum. Greater freedoms for Muslim women, plus a growing acceptance of them being able to learn, work, earn, acccomplish - even assemble furniture - and Allah forbid, speak out, will only take hold globally as democracy and free speech advance within Middle Eastern and African nations where Islam is a strong and still-stifling presence.

Effecting such change, of course, is part of the controversial Bush agenda, which even Euro-skeptics are beginning to acknowledge as legit. Perhaps W. will go down in history, among other things, as the U.S. leader who - very indirectly - helped make the world safe for Muslim women to assemble furniture. Sounds a bit off the wall, at first. But perhaps it isn't.

Posted by Matt Rosenberg at March 23, 2005 07:04 PM


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Comments:

Well, now. I thought Norway and Sweden were democracies. Why are Muslim women not speaking out there? Come to think of it, why are Muslims in general not speaking out there?

Posted by: Tom Rekdal at March 24, 2005 09:41 AM

A tidbit from the Economist a while back:

In Scandinavia, the land of Volvos, traffic fatalities are very, very low. But alcohol consumption is very high.

In southern Europe, traffic deaths are very high, but alcohol consumption (despite wine-drinking culture) is very low.

Conclusion? Scandinavians follow (traffic) rules scrupulously, but they are depressed as heck and drink silly while southern Europeans are happy (probably from the sun), but do not follow (traffic) rules and die like ants in car accidents.

Cute, eh?

Posted by: Guns and Butter at March 25, 2005 12:14 AM

This is silliness. The reality is, if a guy is around, a woman will usually ask him to assemble the furniture. If this sort of thing is the measure if "sex descrimination" then we really are living in societies where politics has lost its meaning.

It would be a lot more meaningful, on the other hand, if a political leader would defend fathers who really are being raped by governments that have institutionalized a process of driving fathers out of their children's lives.

Posted by: Iguana at March 26, 2005 01:00 PM

The idea that corporations like Ikea can make an important contribution to democracy by the way in which it manipulates the gender images appearing in its publications probably is silly. But a concern for the cultural attitudes that support democracy is not.

Foreign policy "realists" are often criticized for cultural condescension in arguing that Islam and democracy are fundamentally incompatible. The "neo-conservative" version of this condescension seems to be the view that they are compatible, but only if democracy takes root in the Middle East first. The latter is a curious position, for one would expect the transformative powers of the democratic experience, if there are any, to show up first in the places where Islam and democracy have had the longest association--and that would be western Europe and Turkey. The historical record, at least so far as Europe is concerned, is not encouraging.

There is surely plenty of work to be done without waiting for whatever successes attend the rescue efforts of George Bush's foreign policy in the Middle East. Can't we do better than the silly gestures recommended by the prime minister of Norway or the exclusion policies advocated by the right-wing parties of Europe?

Posted by: Tom Rekdal at March 27, 2005 11:46 AM

The hypocracy of the left's the-government-should-stay-out-of-the-Terri-Schiavo controversy is perfectly illustrated by this situation. Does anyone think any leftist organization will respond to IKEA by saying the government has no place telling IDEA how to run it's business. Seems the only thing leftists think government should have no say over is killing family members.

Posted by: Bill at March 28, 2005 04:17 PM

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